American Thanksgiving will take place this week and this month’s post will celebrate imagery associated with the holiday. As you may have read in the previous FFF post on Thanksgiving, this holiday was instituted in the United States in part thanks to Sarah Josepha Hale – an extraordinary woman of here time (another great article on Hale from Time can be read here).
This post will explore romanticized images of Thanksgiving depicting women whose images seem to come from another era. These artistic renderings meld visions of previous decades or centuries with the date in which they were published in order to create a unique form. From these images we can see how the lines of fashion can be blurred between past and present, and at the same time, may even be part of a burgeoning new style.
Is there a more appropriate place to start than The Ladies’ Home Journal?

This first image from 1892 is the cover of the Ladies’ Home Journal. The clothing this woman wears is a romanticized version of what a pilgrim woman would have worn in the 18th century, with a bodice and cape more in line with the 1890s. The late-19th century often looked to classic imagery for inspiration so this cover is certainly in keeping with the style of that time, even though this idealized woman is wearing clothing that would not have been from that period (like the pilgrim-style hat and long apron front dress).
This woman wistfully looks at the fields around her, presumably on her own farm. We can note that her ensemble reinforces the connection to the early pilgrims and farming the land while still looking very elegant (which would attract LHJ readers).

This Harper’s Bazar image from 1894 has a distinctively different style. This is by the artist Louis Rhead (read about Rhead and see more examples of his work from the SAAM here). Rhead was a prominent poster artist in the 1890s and designed covers for a number of magazines. His style relies on heavy lines and medieval-esque imagery. He was influenced by the Arts and Crafts movement, or Aesthetic movement, that was happening during this time. This style came about as a reaction to the mass production of the 19th century and celebrated folk-inspired motifs, medieval imagery, and emphasized nature, while the artist employed traditional techniques to create their work.
The woman shown on the right is dressed in a way that seems more like a costume than typically 1890s dress. Her hair worn down in an elaborate headband, V-neck dress, and patterned sleeves seem to belong to another era. Her puffed sleeve shoulders, however, do maintain a connection with the rising shoulder styles of that 1890s period in which the cover was made.

This cover from 1895 is even more stylized than the last. The artist, William Bradley, often drew Art Nouveau illustrations and was highly sought after. The oversized organic shapes of the dresses here are made in the Art Nouveau style that began around this period. Interestingly too, the middle hair part with low rounded style, sloping shoulders, and rounded skirt seem more like the fashion of 1865, like the photograph below …..
However, as mentioned with the curvelinear shape of The Chap Book cover’s forms, it seems like a foreshadowing of the Art Nouveau style that would soon dominate artistic circles. The image below is an example of classic Art Nouveau work, and was made a few years later in 1898.
-Danielle Morrin
If you enjoyed this post, you may also like 7 Things You Didn’t Know about Sarah Josepha Hale and Vogue and Harper’s Baza(a)r December Holiday Covers.
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